We’re excited to share a new member testimonial video from Michael Cook, Global Director of the Off-Highway Segment at Trelleborg Sealing Solutions. In this video, Michael highlights how NFPA’s market reports and data play a critical role in forecasting, business planning, and industry insights for his company.
As a supplier to key markets like agriculture and construction, Trelleborg relies on Oxford and ITR forecasts to track economic trends and anticipate market shifts. These reports provide valuable macro-level insights that enhance customer forecasts and improve strategic planning. Confidential Shipment Statistics further help Trelleborg stay informed on real-time trends in North American fluid power components. Additionally, Trelleborg’s marketing analysts integrate NFPA’s forecasts into their sales reports, allowing them to compare company performance with broader market projections. Michael encourages all NFPA members to take advantage of these valuable resources, noting that while other associations charge for similar insights, NFPA includes them as a core membership benefit.
Watch Michael’s testimonial to learn how NFPA’s data can help your company plan smarter, forecast more accurately, and stay ahead in the fluid power industry!